We’re helping more people discover the rewards of growing their own food through accessible, high-quality mushroom cultivation supplies. What started as a small "grow-your-own" mushroom brand has evolved into a trusted resource for home growers, gardeners, small-scale producers, and curious beginners across the UK.
As interest in self-sufficiency, sustainable food systems, and homegrown produce continues to grow, our mission is to make mushroom cultivation approachable for everyone. From mushroom spawn to cultivation equipment and educational resources, we provide the tools and knowledge needed to grow fresh, nutritious mushrooms at home.
Community and education drive our impact. We work with growers, educators, community gardens, and food enthusiasts to inspire more people to grow their own mushrooms, sharing practical knowledge and creating opportunities for hands-on learning. By making mushroom cultivation more accessible, we're helping build a future where producing your own food is both achievable and enjoyable.
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2019
Urban Farm-It is born
By travelling Elliot gained a first-hand understanding of the fundamental flaws and unsustainable practices inherent in modern agriculture. This realisation ignited a drive to work independently and pioneer more sustainable food production methods, leading him to create Urban Farm-It.
2020
Expanded our range
In 2020, we officially began trading with our first sale. For most of this year, we were operating our of Elliot's mum's garden shed. We launched in Amazon and expanded our product range beyond our kits.
2021
Growing our community
We began a collaboration with Mycelia and moved into our very first dedicated space - a repurposed pig shelter on a working farm. That same year, we made our retail debut with UK garden centres, laying the groundwork for future growth.
2022
Diving into consultancy
Kelly joined the team (and made a big difference straight away), and we had a trip to Ukraine to help provide aid. We also delivered our first FungiHive, a custom beehive built to work with fungi, which felt like a real step into innovative consultancy projects.
2023
New Directions
Elliot’s bookGrowing Mushrooms at Home was released, helping more people start their growing journey. We took on a big consultancy project with a local council, launched the Brighton Project (and upgraded it not long after), and began our plans to open our farm.
2024
Homegrown Milestones
We opened our own farm site, and by June we were harvesting our first mushrooms there. We started selling to UK wholesalers and were featured in major press for the first time. Ian joined the crew, and we returned to the Autumn Fair with even more to share.
2025
The Big Leagues
We took homeGift of the Year, which was a massive win for the whole team! We also became thefirst to bring fresh UK-grown Lion’s Mane to supermarkets, launching in Sainsbury’s - a huge milestone not just for us, but for mushroom lovers across the country