{"title":"Deals","description":"\u003cp\u003eDiscover the latest discounts on premium mushroom kits, grain spawn, and grow supplies. Whether you’re a beginner or seasoned grower, our exclusive deals make it easy to start or expand your home mushroom growing setup for less. Explore limited-time offers on ready-to-grow kits, gift sets, and cultivation essentials, hand-picked to help you grow fresh, gourmet mushrooms sustainably.\u003c\/p\u003e","products":[{"product_id":"blue-grey-oyster-mushroom-growing-kit","title":"Blue-Grey Oyster Mushroom Growing Kit","description":"\u003cp\u003eLooking to bring rich, savoury umami to your cooking? Our Blue-Grey Oyster Mushroom Growing Kit makes it easy to grow restaurant-quality mushrooms at home. With just a little daily misting, you’ll soon have beautiful, full clusters ready to improve your favourite pasta, stir-fries, and soups. See them sprout and grow into full, textured clusters – it’s just as satisfying as adding them to your favourite dishes.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003ePerfect for food lovers, gardeners, and anyone who enjoys hands-on projects, it’s a fun, eco-friendly way to grow at home. This mushroom growing kit also makes a brilliant unique gift or DIY gift for friends and family.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWant something with a slightly nutty taste? Try our \u003ca href=\"https:\/\/urban-farm-it.com\/products\/yellow-oyster-mushroom-growing-kit\" title=\"Golden Oyster Mushroom Kits\"\u003e\u003cstrong\u003eGolden Oyster Mushroom Kits\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Urban Farm-It","offers":[{"title":"Default Title","offer_id":47658703487256,"sku":"BK-BG-DIY","price":24.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/files\/3_726b8480-f2b2-40fa-aa79-92d21d5ef036.png?v=1762339669"},{"product_id":"m2125-pleurotus-ostreatus-var-florida-spawn-1l-bag","title":"M2125 White Elm Oyster - Pleurotus ostreatus var. florida - Spawn - 1L bag","description":"","brand":"Urban Farm-Group","offers":[{"title":"Default Title","offer_id":45072778952984,"sku":"M2125-1LSR","price":12.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/products\/M2125-1-1.jpg?v=1682182345"},{"product_id":"m2191-pleurotus-ostreatus-spawn-1l-bag","title":"M2191 Blue-Grey Oyster - 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Agaricus bisporus, var. bisporus - Spawn - 1L bag","description":"","brand":"Urban Farm-Group","offers":[{"title":"Default Title","offer_id":45072783900952,"sku":"M7215-1LWK","price":12.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/products\/7215.jpg?v=1682182490"},{"product_id":"m7243-agaricus-bisporus-var-hortensis-spawn-1l-bag","title":"M7243 Brown Button Mushroom - Agaricus bisporus, var. hortensis - Spawn - 1L bag","description":"","brand":"Urban Farm-Group","offers":[{"title":"Default Title","offer_id":45072784195864,"sku":"M7243-1LWK","price":12.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/products\/M7243.jpg?v=1682182499"},{"product_id":"m9514-hericium-erinaceus-spawn-1l-bag","title":"M9514 Lion’s Mane - Hericium erinaceus - Spawn - 1L bag","description":"","brand":"Urban Farm-Group","offers":[{"title":"Default Title","offer_id":45072784982296,"sku":"M9514-1LSR","price":12.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/products\/M9514-Hericium-erinaceus.jpg?v=1682182516"},{"product_id":"m9610-auricularia-auricula-judae-spawn-1l-bag","title":"M9610 Wood\/Jelly Ears - Auricularia auricula-judae - Spawn - 1L bag","description":"","brand":"Urban Farm-Group","offers":[{"title":"Default Title","offer_id":45072785801496,"sku":"M9610-1LSR","price":12.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/products\/Auricularia-auricula-judae_Svdmolen_9610.jpg?v=1682182531"},{"product_id":"m9720-ganoderma-lucidum-spawn-1l-bag","title":"M9720 Reishi - Ganoderma lucidum - Spawn - 1L bag","description":"","brand":"Urban Farm-Group","offers":[{"title":"Default Title","offer_id":45072785899800,"sku":"M9720-1LSR","price":12.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/products\/M9720-Ganoderma-lucidum-Pilzgarten-1.jpg?v=1682182536"},{"product_id":"pink-oyster-mushroom-growing-kit","title":"Pink Oyster Mushroom Growing Kit","description":"\u003cp\u003eWant to grow something as bold in colour as it is in flavour? Our Pink Oyster Mushroom Growing Kits produce stunning clusters with a smoky, rich taste – perfect for risottos, pastas, and stir-fries. Just mist daily, and soon, you’ll have fresh mushrooms bursting with personality and flavour. Watch them grow from tiny pins to vibrant pink clusters, it couldn’t be a more rewarding experience!\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003ePerfect for food lovers, gardeners, and anyone who enjoys hands-on projects, it’s a fun, eco-friendly way to grow at home. This mushroom growing kit also makes a brilliant unique gift or DIY gift for friends and family.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAfter something more earthy and savoury in your cooking? Try our \u003ca title=\"Blue-Grey Oyster Mushroom Kit\" href=\"https:\/\/urban-farm-it.com\/products\/blue-grey-oyster-mushroom-growing-kit\"\u003e\u003cstrong\u003eBlue-Grey Oyster Mushroom Kit\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Urban Farm-It","offers":[{"title":"Default Title","offer_id":47647311495448,"sku":"BK-P-DIY","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/files\/2_4244535b-bad4-4f36-a5dd-0f7d3f1bd1c3.png?v=1762339648"},{"product_id":"shiitake-mushroom-log-growing-kit","title":"Shiitake Mushroom Log Growing Kit","description":"\u003cp\u003eLooking for deep, rich umami in your cooking? Our \u003ca title=\"Shiitake Mushroom Growing Kits\" href=\"https:\/\/urban-farm-it.com\/collections\/mushroom-growing-kits?filter.p.m.custom.common_name=Shiitake\"\u003e\u003cstrong\u003eShiitake Mushroom Growing Kits\u003c\/strong\u003e\u003c\/a\u003e make it easy to grow mushrooms packed with flavour, perfect for broths, stir-fries, and ramen. Watching them grow and transform in your garden makes the whole process just as rewarding as the harvest itself!\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003ePerfect for food lovers, gardeners, and anyone who enjoys hands-on projects, it’s a fun, eco-friendly way to grow at home. This mushroom growing kit also makes a brilliant unique gift or DIY gift for friends and family.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWant to grow indoors? Try our \u003ca title=\"Pink oyster mushroom growing kit\" href=\"https:\/\/urban-farm-it.com\/products\/pink-oyster-mushroom-growing-kit\"\u003e\u003cstrong\u003ePink Oyster Mushroom Kit\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Urban Farm-It","offers":[{"title":"Default Title","offer_id":47658708205848,"sku":"LK-S-DIY","price":17.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/files\/2_135a1e14-ab02-4388-a939-05738d5d5d0e.png?v=1695724700"},{"product_id":"white-elm-oyster-mushroom-growing-kit","title":"White Elm Oyster Mushroom Growing Kit","description":"\u003cp\u003eCraving hearty, full-bodied mushrooms? Our White Elm Oyster Mushroom Growing Kit lets you grow thick, robust mushrooms perfect for soups, stews, and stir-fries. Just mist daily and watch as tiny pins transform into full, textured clusters. With each new layer, you’ll see a little piece of nature unfold right in your home. The reward? Fresh, earthy mushrooms bursting with flavour.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003ePerfect for food lovers, gardeners, and anyone who enjoys hands-on projects, it’s a fun, eco-friendly way to grow at home. This mushroom growing kit also makes a brilliant unique gift or DIY gift for friends and family.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePrefer something softer and meatier? Try our \u003ca title=\"Lion’s Mane Mushroom Kit\" href=\"https:\/\/urban-farm-it.com\/products\/lions-mane-mushroom-growing-kit\"\u003e\u003cstrong\u003eLion’s Mane Mushroom Kit\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Urban Farm-It","offers":[{"title":"Default Title","offer_id":47658708697368,"sku":"BK-WE-DIY","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/files\/4_c1f8b036-ca93-40e5-80c5-05b2932b6c3d.png?v=1762339624"},{"product_id":"yellow-oyster-mushroom-growing-kit","title":"Yellow-Gold Oyster Mushroom Growing Kit","description":"\u003cp\u003eIf you need a unique addition to your home growing setup, our Golden Oyster Mushroom Growing Kit is for you. Grow stunning golden mushrooms – great for fresh pastas, salads, and gourmet dishes. A quick mist each day is all it takes to see their golden clusters grow and flourish before adding them to your favourite meals.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003ePerfect for food lovers, gardeners, and anyone who enjoys hands-on projects, it’s a fun, eco-friendly way to grow at home. This mushroom growing kit also makes a brilliant unique gift or DIY gift for friends and family.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWant to grow a more robust, woodier variety? Try our \u003ca title=\"White Elm Oyster Mushroom Kit\" href=\"https:\/\/urban-farm-it.com\/products\/white-elm-oyster-mushroom-growing-kit\"\u003e\u003cstrong\u003eWhite Elm Oyster Mushroom Kit\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Urban Farm-It","offers":[{"title":"Default Title","offer_id":47658711580952,"sku":"BK-G-DIY","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/files\/1_ada241b8-955f-4eab-a529-a2b477a49466.png?v=1762339701"},{"product_id":"oyster-mushroom-growing-kit-gift-option","title":"Oyster Mushroom Growing Kit","description":"\u003cp data-end=\"362\" data-start=\"40\"\u003eLooking for a unique and sustainable gift idea? Our Oyster Mushroom Growing Kit Gift is perfect for food lovers, gardeners, and anyone curious about growing their own fresh produce. This easy-to-use kit makes mushroom cultivation simple and rewarding just cut, mist, and watch your Oyster mushrooms flourish at home.\u003c\/p\u003e\n\u003cp data-end=\"567\" data-start=\"364\"\u003eEach kit includes everything you need to get started, from premium spawn to clear step-by-step instructions. Expect fast growth, generous harvests, and up to five flushes of delicious Oyster mushrooms.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"750\" data-start=\"569\"\u003eWhether you’re gifting a friend or treating yourself, this eco-friendly Oyster Mushroom Growing Kit Gift delivers an experience that’s fun, hands-on, and sustainably satisfying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Full Set includes: 2 x White Elm Kits, 1 x Pink Kit and 1 x Gold Kit.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Farm-It","offers":[{"title":"Pink Oyster","offer_id":45073754947864,"sku":"BK-P-DIY","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"Blue-Grey Oyster","offer_id":45073754915096,"sku":"BK-BG-DIY","price":24.99,"currency_code":"GBP","in_stock":false},{"title":"Yellow-Gold Oyster","offer_id":45073754980632,"sku":"BK-G-DIY","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"White Elm Oyster","offer_id":45073755013400,"sku":"BK-WE-DIY","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"Full Set","offer_id":53597513711990,"sku":"BK-FULLSET-DIY-NEW","price":55.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/files\/2_bc78007e-df6c-455c-a0a3-232c2f57a523.png?v=1765189981"},{"product_id":"blue-grey-oyster-mushroom-grain-spawn","title":"Blue-Grey Oyster Mushroom Grain Spawn","description":"\u003cp\u003eThe Blue-Grey Oyster Mushroom, scientifically known as Pleurotus ostreatus, is a fascinating variety that captures the essence of both taste and visual appeal. Native to temperate and sub-tropical forests, this mushroom has become a favourite among cultivators and food enthusiasts alike.\u003c\/p\u003e\n\u003cp\u003eThe Blue-Grey Oyster Mushroom presents heavy clusters of fruit bodies that display a captivating grey-blue shade in temperatures below 15°C, transitioning to grey-brown otherwise. Large, short-stemmed, and with a diameter ranging from 7 to 10 cm, these mushrooms add elegance to any culinary creation.\u003c\/p\u003e","brand":"Urban Farm-Group","offers":[{"title":"100ml (60g)","offer_id":45076413710616,"sku":"M2191-100MLSR","price":8.75,"currency_code":"GBP","in_stock":false},{"title":"1L (600g)","offer_id":45076413743384,"sku":"M2191-1LSR","price":12.7,"currency_code":"GBP","in_stock":false},{"title":"5L (3kg)","offer_id":45076413776152,"sku":"M2191-5LSR","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/products\/s-l1600-1024x910.jpg?v=1682279061"},{"product_id":"button-mushroom-grain-spawn","title":"Button Mushroom Grain Spawn","description":"\u003cp\u003eOur Button Mushroom Grain Spawn ensures a delightful homegrown experience with its small, white-capped appearance. Unlike supermarket variants, this product promises a more sustainable approach, free from plastic waste and additional carbon footprints.\u003c\/p\u003e\n\u003cp\u003eThe spawn is specially selected and double-tested to ensure it's axenic, meaning it is free from competing species. This leads to an assured and satisfying crop of button mushrooms, whether you're growing them at home or aiming for commercial production.\u003c\/p\u003e","brand":"Urban Farm-Group","offers":[{"title":"1L (600g)","offer_id":45130124656920,"sku":"M7215-1LSR","price":12.7,"currency_code":"GBP","in_stock":true},{"title":"5L (3kg)","offer_id":45130124722456,"sku":"M7215-5LSR","price":34.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/files\/7215-1536x1536.jpg?v=1682945848"},{"product_id":"yellow-gold-oyster-mushroom-grain-spawn","title":"Yellow-Gold Oyster Mushroom Grain Spawn","description":"\u003cp\u003eAlso known as Golden Oyster Mushrooms, Yellow Oysters or by their Latin name, Pleurotus citrinopileatus, are best known for their unique, cantharellus-yellow hue and funnel-like shape. Hailing from sub-tropical Asian regions, this particular species offers both aesthetic and culinary sophistication. Our spawn arrives ready for inoculation, so you can begin growing immediately. Stored in specialist breathable bags, our 4th-generation, double-tested, axenic mycelium guarantees optimum conditions for a successful harvest.\u003c\/p\u003e","brand":"Urban Farm-Group","offers":[{"title":"100ml (60g)","offer_id":45130395058456,"sku":"M2502-100MLSR","price":8.75,"currency_code":"GBP","in_stock":false},{"title":"1L (600g)","offer_id":45130395091224,"sku":"M2502-1LSR","price":12.7,"currency_code":"GBP","in_stock":true},{"title":"5L (3kg)","offer_id":45130395123992,"sku":"M2502-5LSR","price":30.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/files\/IMG_20200403_183448.jpg?v=1682949445"},{"product_id":"wine-cap-mushroom-straw-spawn","title":"Wine Cap Mushroom Straw Spawn","description":"\u003cp\u003eThe Wine Cap Mushroom (Stropharia rugoso-annulata) presents a unique opportunity for gardening enthusiasts and mushroom aficionados alike. 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If you're considering indoor cultivation, it pairs well with a \u003ca href=\"https:\/\/urban-farm-it.com\/products\/growing-bags-t-filter\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSacO2 T-Filter growing bag\u003c\/a\u003e.\u003c\/p\u003e","brand":"Urban Farm-Produce","offers":[{"title":"1L (600g)","offer_id":47242898604312,"sku":"M9514-1LSR","price":12.7,"currency_code":"GBP","in_stock":true},{"title":"5L (3kg)","offer_id":47242898637080,"sku":"M9514-5LSR","price":34.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/1940\/8408\/files\/M9514-Hericium-erinaceus_6e49502d-554d-4927-bfb0-c690c59dfbc2.jpg?v=1700170956"},{"product_id":"thyme","title":"Bottle Botanics","description":"\u003cp\u003eBring the fresh, sweet aroma of basil into your home with this UK-made hydroponic basil kit. 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